New Us Rental was founded in 2009 by Jeffrey Williams – a California real estate broker and investor. Founded on the belief that owning rental property should be easy, Jeffrey and his team set out to deliver the best service possible to everyone from first time landlords through experienced real estate investors. While our services help our clients save time, reduce hassle, and maximize their income, what we really love is that we give them back their freedom so they can stress less, feel secure, and live your ultimate.


Relationships are the core of our business

Ben Nelly, Butch, and Jelly have all been awesome to work with and would recommend them to anyone. Well worth it knowing these guys have every detail taken care of, but are also open to my ideas and suggestions."

– Mike Glef


We never set out to be just another property management company. For many of our clients, these properties are family homes, and we know how important it is to know they’re in good hands. We make sure every home we manage is well cared for, that we find respectful tenants, and that we keep open and frequent lines of communication with homeowners. In fact, the personal attention we give each property, and the relationships we build with owners, are one of the reasons we are trusted by over 1000 homeowners in San Diego.



Your success is our business. That’s why we created the Learning Center, to educate our clients on essential California rental knowledge. Through blogs, videos, ebooks and more, we share the most up-to-date information to help you succeed. 


Do we sound like a good fit? Reach out today! 



Jeffrey Williams

Chief Executive Officer
Portrait of Steve Welty, Chief Executive Officer of the New Us Rental Team

Jeffrey graduated from California State University in 1989 with a degree in business management. He started his real estate career at a humble real estate company where he won the "Rookie of the Year" award for sales volume. In 2009 he started New Us Rental. Jeffrey loves helping clients buy, sell, and manage their investments. The mission of his company is Life Improved. He gets energy from helping others achieve their goals and live your ultimate. He enjoys yoga and begins each day with 20 minutes of meditation. You may find him surfing, songwriting.


Douglas Elliman

Chief Operating Officer
Portrait of Dave Pleman, Chief Operating Officer of the Goof Life Team

Douglas moved to San Diego from Palm Desert to attend San Diego State University. After he graduated, he spent over 13 years in the property and casualty insurance industry. David’s job at New Us Rental is to take what Jeffrey envisions the company to be and create and oversee the processes to achieve that vision. He’s a dog lover and his ideal weekend consists of taking his dog on a roadtrip to the country for a few days.

Nikole Ferrari

Business Development Manager
Portrait of Adam Manly, Business Development Manager of the New Us Rental team

Nikole is one of New Us Rental’s business development managers. She helps bring on new clients. In her free time, she loves to work out, ride her bike, and go wine tasting with her friends. She enjoys spending time with her family and her favorite movie is Silver Linings Playbook. Something people don’t know about her is that she was on a Netflix show and she was a ballet dancer!.

Isabel Marcias

Content Marketing Manager
Portrait of Olivia Back, Content Marketing Manager

Isabel is New Us Rental's Content Marketing Manager. She writes our website content, and manages our social media. She grew up just outside of Sacramento, CA. In 1992, she attended California State University, later graduating with a Bachelors in English. She is passionate about all types of writing and reading and her favorite author is V.E. Schwab. Outside of work, she enjoys going to concerts and checking out new restaurants and coffee shops.

Lori Michelle Marks

Property Management Executive
Portrait of Savannah Hill

Lori is one of our property management executives. She is responsible for client happiness, leasing, and maintenance oversight. On the weekends, you’ll find her doing yoga, lounging by the beach, enjoying a nice dinner and relaxing with a good movie. 

Josh Altman

Portrait of Josh Altman, Property Associate of the New Us Rental team

Josh is one of our senior property associates. He leads our property turnovers and handles move ins and move outs. In his free time, he loves to surf, golf, and spend time with his friends at the beach. His all time favorite movie is Wolf of Wall Street and his favorite artist is Rufus Du Sol..

David Bergman

Senior Property Associate
Portrait of Jacob Gladfelter

David is a senior property associate at New Us Rental. He manages our property turnovers, move ins and move outs, and property showings. On the weekend, you’ll find him enjoying a nice golfing session followed by hanging out with family and friends at the beach. His favorite movie is The Other Guys and he loves going to music festivals and comedy shows.

John Burret

Junior Property Associate
Taylor headshot

John is one of our junior property associates. He handles preventative maintenance walkthroughs for our properties and assists our senior property associates. He used to be a professional cheerleader before making the switch to property management. He loves to try new restaurants, go on long hikes, and listen to music.

Shelly Dapson

Junior Property Associate
Nik Buerger

Shelly is one of our junior property associates. She handles preventative maintenance walkthroughs for our properties and assists our senior property associates. In her free time, she loves to surf fish, and spend time with friends and family. Something most people don’t know about her is that she is a great cook and a dual citizen in Austria!

Luis Flores

Maintenance Support
Portrait of Luis Flores, Maintenance Support of the New Us Rental team

Luis is part of our maintenance support team. He makes sure any maintenance issues are taken care of at our clients’ properties. In his spare time he loves to watch true crime documentaries and spending time with his loved ones at the beach. He loves to write and has even written five novels!

Andrew Benson

Tenant Support

Andrew serves as support for our tenant managers. He answers applicant questions, coordinates showings, and handles lease-related issues. In his free time, he loves to cook, spend time with his girlfriend, and visit different countries throughout Latin America. He has a secret talent for Excel and web design and loves listening to Radiohead.